Who Should Join?
- 🎓 10th & 12th Pass Students
- 👨🎓 College Students (UG & PG)
- 💼 Freshers Looking for Jobs
- 👨💼 Working Professionals
- 🚀 Entrepreneurs & Business Owners
- 🛒 Shop Owners & Retailers
- 📈 Sales & Marketing Professionals
- 💻 Freelancers
- 🎨 Graphic Designers
- 🌐 Web Designers & Developers
- 📱 Social Media Managers
- 📝 Content Creators & Influencers
- 🛍️ E-commerce Sellers
- 🏢 Small Business Owners
- 👩💻 Housewives & Career Restart Professionals
- 💰 Anyone Looking for an Online Income
- 🤖 Anyone Interested in AI & Digital Marketing
- 🌟 Anyone Who Wants to Build a Career in Digital Marketing
No Prior Experience Required
- ✅ Beginner Friendly
- ✅ No Coding Required
- ✅ Practical Live Projects
- ✅ 100% Hands-on Training
- ✅ Internship & Placement Assistance
- ✅ Freelancing & Business Growth Guidance
Syllabus
Marketing Strategy and Planning
- What is Marketing Strategy?
- Traditional Marketing vs Digital Marketing
- Marketing Funnel (TOFU, MOFU, BOFU)
- Customer Journey Mapping
- Business Goals & Marketing Objectives
Niche Selection
- Introduction to Niche Selection
- What is a Niche?
- Importance of Choosing the Right Niche
- Broad Market vs Micro Niche
- High-Profit Niche Selection
- Local vs Global Niche
- Personal Brand vs Business Niche
- Revenue Opportunities in Your Niche
- Building Authority in a Niche
- Niche Content Strategy
- Case Studies of Successful Niches
- Common Mistakes in Niche Selection
- Final Niche Selection Framework
Lead Generation, Funnel Creation
- Introduction to Lead Generation
- What is a Lead?
- Types of Leads (Cold, Warm & Hot)
- Lead Generation Process
- Identifying Target Audience
- Buyer Persona Creation
- Lead Magnets (E-books, Checklists, Free Trials, Webinars)
- Landing Page Optimization
- Call-to-Action (CTA) Strategy
- Lead Capture Forms
- Website Lead Generation Techniques
- Social Media Lead Generation
- Facebook & Instagram Lead Ads
- Google Ads Lead Generation
- LinkedIn Lead Generation
- Organic Lead Generation (SEO & Content Marketing)
- WhatsApp Lead Generation
- Email Lead Collection
- CRM Basics for Lead Management
- Lead Qualification (MQL & SQL)
- Lead Nurturing Strategies
- Conversion Rate Optimization (CRO)
- Lead Tracking & Analytics
- Common Lead Generation Mistakes
Content Creation With Canva
- Introduction to Canva
- Canva Interface & Dashboard
- Canva Free vs Canva Pro
- Creating a Canva Account
- Understanding Brand Kit
- Using Canva Templates
- Custom Design Creation
- Design Principles (Color, Typography & Layout)
- Brand Colors & Fonts
- Uploading & Managing Assets
- Working with Photos, Icons & Elements
- Background Removal (Canva Pro)
- AI Tools in Canva (Magic Studio)
- Magic Write
- Magic Design
- Magic Resize
- AI Image Generation
- AI Background Generator
- AI Photo Editing
- Creating Social Media Posts
- Instagram Feed & Stories
- Facebook Posts & Covers
- LinkedIn Posts
- YouTube Thumbnails
- YouTube Channel Art
- Pinterest Pins
- Twitter (X) Graphics
- WhatsApp Status & Marketing Creatives
- Banner Design
- Poster Design
- Flyer & Brochure Design
- Business Card Design
- Certificate Design
- Resume Design
- Presentation Design
- Infographic Design
- E-book & PDF Design
- Ad Creative Design
- Carousel Post Design
- Reel Cover Design
- Thumbnail Design
- Logo Basics in Canva
- Video Editing in Canva
- Animated Posts
- Social Media Scheduling
- Brand Consistency
- Copyright-Free Images & Videos
- Export Settings (PNG, JPG, PDF, MP4)
- Team Collaboration
- Canva Shortcuts & Productivity Tips
- Live Design Projects
- Portfolio Creation
Video Creation & Video Editing
- Introduction to Video Marketing
- Importance of Video Content in Digital Marketing
- Types of Marketing Videos
- Video Content Strategy
- Storytelling for Videos
- Script Writing Basics
- Storyboarding
- Camera Settings & Mobile Videography
- Lighting Techniques
- Audio Recording & Microphone Setup
- Framing & Composition
- B-Roll Shooting Techniques
- Product Video Creation
- Talking Head Videos
- Reels & Shorts Creation
- YouTube Video Production
- Promotional Video Creation
- Testimonial Video Production
- Educational & Tutorial Videos
- Screen Recording Techniques
- AI Video Creation Tools
- Video Editing Fundamentals
- Timeline & Workspace Management
- Cutting & Trimming Clips
- Transitions & Effects
- Motion Graphics Basics
- Text Animation & Titles
- Lower Thirds & Captions
- Color Correction & Color Grading
- Audio Editing & Noise Reduction
- Background Music & Sound Effects
- Voice-over Recording & Editing
- Green Screen (Chroma Key)
- Speed Ramping & Slow Motion
- Auto Captions & Subtitles
- Video Compression & Export Settings
- Vertical vs Horizontal Video Formats
- YouTube Thumbnail Basics
- Video SEO Basics
- Brand Watermark & Logo Animation
- Publishing Videos Across Platforms
- Video Performance Analysis
- Copyright & Fair Use Guidelines
- Portfolio Development
- Live Video Editing Projects
All Social Media a/c for Business
Module 1: Introduction to Social Media for Business
- What is Social Media Marketing?
- Importance of Social Media for Businesses
- Choosing the Right Platform
- Business vs Personal Accounts
- Social Media Marketing Strategy
Module 2: Facebook Business
- Create Facebook Business Page
- Facebook Business Manager (Meta Business Suite)
- Page Optimization
- Professional Dashboard
- Call-to-Action Buttons
- Messenger Setup
- Facebook Shop Setup
- Facebook Insights
- Security & Admin Roles
Module 3: Instagram Business
- Create Instagram Business Account
- Switch from Personal to Business
- Professional Dashboard
- Bio Optimization
- Highlights & Story Setup
- Instagram Shopping
- Link in Bio
- Content Strategy
- Analytics & Insights
Module 4: WhatsApp Business
- WhatsApp Business Setup
- Business Profile Optimization
- Catalog Creation
- Product & Service Listings
- Quick Replies
- Greeting Messages
- Away Messages
- Labels & Customer Management
- Broadcast Lists
- Click-to-WhatsApp Integration
Module 5: LinkedIn Business
- Create LinkedIn Company Page
- Personal Branding
- Company Branding
- Employee Profile Optimization
- Lead Generation
- LinkedIn Networking
- LinkedIn Analytics
Module 6: Google Business Profile
- Create Google Business Profile
- Business Verification
- Business Information Optimization
- Add Photos & Videos
- Products & Services
- Google Reviews Management
- Google Posts
- Local SEO Optimization
Module 7: YouTube Business
- Create YouTube Brand Channel
- Channel Customization
- Branding & Banner Design
- Playlist Management
- YouTube Studio
- Video SEO Basics
- Channel Analytics
- Community Tab
Module 8: X (Twitter) Business
- Create Professional Account
- Profile Optimization
- Business Branding
- Posting Strategy
- Community Engagement
- Analytics Overview
Module 9: Pinterest Business
- Create Pinterest Business Account
- Profile Optimization
- Pin Creation
- Boards & Collections
- Rich Pins
- Pinterest SEO
- Analytics
Module 10: Telegram Business
- Create Business Channel
- Create Community Group
- Auto Messages
- Marketing & Promotion
- Customer Support
Module 11: Threads Business
- Create Threads Business Profile
- Profile Optimization
- Brand Engagement
- Content Strategy
- Community Building
Module 12: Business Branding
- Brand Identity Setup
- Logo & Cover Images
- Brand Colors & Fonts
- Business Description Writing
- Contact Information Setup
- Cross-Platform Branding
Module 13: Social Media Security
- Two-Factor Authentication (2FA)
- Password Management
- Admin & Team Access
- Account Recovery
- Privacy & Security Settings
Module 14: Cross-Platform Integration
- Connect Facebook & Instagram
- Connect WhatsApp with Facebook
- Link Instagram to Facebook
- Connect Google Business Profile
- Social Media Automation Basics
Module 15: Live Practical Project
- Create Business Accounts on All Major Platforms
- Optimize Every Profile
- Upload Branding Assets
- Configure Contact & CTA Buttons
- Connect All Accounts
- Publish the First Business Post
- Set Up Analytics & Insights
Google My Business Profile
Module 1: Introduction to Google Business Profile
- What is Google Business Profile?
- Benefits of Google Business Profile
- How Google Maps & Search Work
- Importance for Local SEO
- Business Profile Best Practices
Module 2: Account Creation & Verification
- Create a Google Business Profile
- Choose the Right Business Category
- Add Business Name & Description
- Add Business Address
- Service Area Setup
- Business Hours Configuration
- Phone Number & Website Setup
- Business Verification Methods
- Troubleshooting Verification Issues
Module 3: Profile Optimization
- Writing an SEO-Friendly Business Description
- Selecting Primary & Secondary Categories
- Adding Products & Services
- Business Attributes Setup
- Appointment & Booking Links
- Messaging Setup
- Frequently Asked Questions (Q&A)
- Call-to-Action Buttons
Module 4: Photos & Videos
- Upload High-Quality Photos
- Logo & Cover Photo Setup
- Interior & Exterior Images
- Team & Workspace Photos
- Product & Service Images
- Promotional Videos
- Image Optimization Best Practices
Module 5: Google Reviews Management
- Importance of Customer Reviews
- How to Get More Positive Reviews
- Review Request Strategies
- Responding to Positive Reviews
- Handling Negative Reviews Professionally
- Managing Fake Reviews
- Building Online Reputation
Module 6: Google Posts
- Creating Business Updates
- Promotional Offers
- Event Posts
- Product Announcements
- News & Updates
- CTA Optimization
Module 7: Local SEO Optimization
- Google Maps Ranking Factors
- Local Keyword Research
- NAP Consistency (Name, Address & Phone)
- Local Citation Building
- Geo-Tagging Images
- Competitor Analysis
- Improving Local Search Visibility
Module 8: Performance & Analytics
- Google Business Insights
- Search Performance Analysis
- Customer Actions Tracking
- Calls, Website Clicks & Direction Requests
- Profile Views Analysis
- Monthly Performance Reports
Module 9: Advanced Features
- Multi-Location Business Management
- Products & Services Catalog
- Service Area Businesses
- Appointment Booking Integration
- Google Messaging
- Google Business Profile Manager
- User Roles & Access Management
Module 10: Live Practical Project
- Create a Google Business Profile
- Complete Verification Process
- Optimize Business Information
- Upload Professional Photos & Videos
- Add Products & Services
- Publish Google Posts
- Generate & Respond to Reviews
- Improve Local SEO Ranking
- Analyze Profile Performance
Website Design With SEO
- Introduction to Website Design
- Domain & Web Hosting
- WordPress Installation
- Website Planning
- UI/UX Design Basics
- Responsive Website Design
- Theme Installation & Customization
- Essential WordPress Plugins
- Page Builder (Elementor)
- Homepage Design
- Landing Page Design
- Service Pages
- About Us Page
- Contact Us Page
- Blog Setup
- Navigation & Menu Design
- Header & Footer Design
- Website Speed Optimization
- Image Optimization
- Mobile Optimization
- Technical SEO Basics
- Keyword Research
- On-Page SEO
- Meta Title & Meta Description
- URL Structure Optimization
- Heading Tags (H1–H6)
- Internal Linking
- External Linking
- Image SEO
- XML Sitemap
- Robots.txt
- Google Search Console
- Google Analytics (GA4)
- Schema Markup
- Local SEO
- Website Security
- Backup & Maintenance
- SSL Certificate
- Contact Forms
- Call-to-Action (CTA) Design
- Lead Generation Forms
- Live Website Project
- Website Deployment
- Website Performance Analysis
Facebook Ads, Instagram Ads
- Introduction to Meta Advertising
- Meta Business Suite
- Meta Business Manager
- Meta Ads Manager
- Create Meta Business Account
- Facebook Page Setup
- Instagram Business Account Setup
- Ad Account Creation
- Meta Pixel Setup
- Conversion API (CAPI) Basics
- Campaign Objectives
- Campaign Structure (Campaign, Ad Set, Ad)
- Audience Research
- Custom Audience
- Lookalike Audience
- Saved Audience
- Interest Targeting
- Demographic Targeting
- Geographic Targeting
- Budget Planning
- Campaign Budget Optimization (CBO)
- Ad Scheduling
- Placement Selection
- Manual vs Advantage+ Placements
- Ad Creative Design
- Image Ads
- Video Ads
- Carousel Ads
- Collection Ads
- Instant Experience Ads
- Lead Generation Ads
- Traffic Campaigns
- Engagement Campaigns
- Reach & Awareness Campaigns
- Sales Campaigns
- App Promotion Campaigns
- Lead Forms
- Landing Page Integration
- A/B Testing
- Retargeting Campaigns
- Dynamic Ads
- Conversion Tracking
- Pixel Events
- Analytics & Reporting
- ROAS & ROI Analysis
- Ad Policy & Compliance
- Campaign Optimization
- Scaling Winning Campaigns
- Live Campaign Creation
- Live Project & Case Study
GoogleAds, YouTube Ads with SEO
- Introduction to Google Ads
- Google Ads Account Setup
- Google Ads Interface
- Campaign Objectives
- Search Ads
- Display Ads
- Shopping Ads
- Performance Max Campaigns
- App Promotion Campaigns
- Demand Gen Campaigns
- Video Campaigns
- Keyword Research
- Keyword Match Types
- Ad Copy Writing
- Responsive Search Ads
- Audience Targeting
- Location Targeting
- Budget & Bidding Strategies
- Conversion Tracking
- Google Tag Manager (GTM)
- Google Analytics 4 (GA4)
- Quality Score
- Ad Extensions (Assets)
- A/B Testing
- Campaign Optimization
- Performance Analysis
- Live Google Ads Campaign
WhatsApp Marketing, Email Marketing
- Introduction to WhatsApp Marketing
- WhatsApp Business Setup
- Business Profile Optimization
- Catalog Setup
- Product & Service Listings
- Quick Replies
- Greeting Messages
- Away Messages
- Labels & Customer Management
- Broadcast Lists
- WhatsApp Channels
- Click-to-WhatsApp Ads
- Lead Generation via WhatsApp
- Customer Support & Engagement
- Promotional Campaigns
- Bulk Messaging Best Practices
- WhatsApp Automation Basics
- Chatbot Integration Basics
- CRM Integration
- WhatsApp Marketing Strategy
- Analytics & Performance Tracking
- WhatsApp Marketing Policies
- Live WhatsApp Marketing Project
Automation, Lead Genearation with Al
- Introduction to Marketing Automation
- Automation Fundamentals
- Workflow Creation
- Business Process Automation
- Lead Capture Automation
- Email Automation
- WhatsApp Automation
- Social Media Automation
- CRM Automation
- Chatbot Automation
- Auto-Reply Systems
- Appointment Booking Automation
- Follow-Up Automation
- Sales Pipeline Automation
- Task & Reminder Automation
- Google Forms Automation
- Google Sheets Automation
- Zapier Basics
- Make (Integromat) Basics
- AI Workflow Automation
- Analytics & Automation Tracking
- Live Automation Project
